30A – Final Reflection

This is the end, friends!

1. Lots of great experiences. Love the interactions with all my pals!

2. What stuck out for me were all of the amazing readings I've read. I'll remember going for interviews for my entire life. The interviews were fortunately also the most joyous part and the the part I was most proud of. I did great.

3. I see myself only as an entrepreneur. Nothing more. Nothing less. I am certain I moved closer to developing an entrepreneurial mindset.

4/. To students in the future. Go with your hearts. No tips from me because I want you to be surprised by the sheer joy you receive from this class. To perform the best, pass the test. Foster that mindset by sleeping well!

Here is a picture!

29A – Venture Concept No. 2

OPPORTUNITY

     The product that I am offering with this venture is an application service that provides a more efficient way to save customers time when doing laundry duties around campus. With my product, people will be able to have a productive way to perform their laundry duties through incentivization tactics of offering a point based system for use that users accrue and eventually use for free laundry. This also include status updates to laundry cycles as well as any errors. The forces changing this opportunity are the laundry vendors and the institutions like universities for which they are held. Customers are satisfying this need currently with stopwatch applications on mobile devices. They are loyal to their product yet can be enticed with a better, more efficient product. This opportunity is potentially massive if properly capitalized on. This window of opportunity will be open for another 5 years until all laundry machines are integrated with more advanced software.


INNOVATION
   
     My application service will give users the critical power of being able to check the status of laundry on university campuses and potentially worldwide. Not only this, but there will a point-based system that incentivizes uses by the user. In this fashion, using the product will pay for itself and save customers the most valuable asset, time. I plan to offer the application on a free basis with a premium of $5 a month to use.


VENTURE CONCEPT
    
     The opportunity that I have focused on is the unfortunate byproduct of using university laundry machines for which there is no advanced system in place to alert a user of its laundry status. My service will save the user time and subsequently money with its incentivization aspect. The users will switch to this product because of this. Virility of the product will ensure that it becomes a paramount aspect of student culture. There appear to be no competitors in sight, with the only weakness being gatekeepers. Price points are fairly reasonable and customer experience will vary depending on laundry usage. I would organize this business by having it backed by vendors. A maintenance and marketing crew will be needed to ensure success.

THREE MINOR ELEMENTS

     The most important resource of the service will be its accessibility and marketability to college students. With my experience as a college student, I know my customer well. Also the product's novelty makes it hard to compete with. The next opportunity with my innovation will be its expansion to all laundry machines nationwide. Current customers will receive more benefits until its practically your job. In five years I want this venture to be a global pandemic level organization. I want to be all powerful. I want to rule the world. This is aligned with my vision since my conception.


REFLECTION

      I have made the decision to not revise my venture concept as my original one was already solid. Hope everyone enjoys the changes.

28A – Your Exit Strategy

1. My business is...BOOMING. Or it will be in the next 5 years. I plan on taking this company global. This will not be the last you hear of my laundry application conglomerate. I will stay with this business until the day I perish. This will not be a family business. Only my own. This is my business after all.

2. I have selected this strategy because I am a one man show. I know my business like nobody's business. I have chosen the right answer to the right question. This is right.

3. My exit strategy perfectly coincides with all of my other decisions. They have been calculated and reassuring, as usual. I have so many opportunities to identify, but this is the one. I have grown so much and I will acquire all the resources. I can do this because my company is a success.

27A – Reading Reflection No. 3

The book that I have chosen is How to Fail at Almost Everything and Still Win Big by Scott Adams.

1. This was by far the most fascinating book that I have picked up in this wonderful class. It discusses the life and liberties of one Scott Adams. He details the fame, the fortune, the methods, and the success. By far the most valuable asset to this novel was the myriad of lifelong lessons that he hath bestowed unto us. So take heed to your time, and maximize your efficiency.

2. I particularly enjoyed this novel for its deep connection to the current lessons in the class. With the knowledge blessed unto us by Scott Adams, I have seen the truth behind my failures and I have learned to grow and always fail correctly - by succeeding.

3. An exercise possibility that would work tremendously in this class was advised to me by a dear colleague and I had to continue his words of wisdom so that I too may potentially facilitate its practice! I would have a student list future goals and then logically break down how to accomplish these goals! Success is inevitable!

4. Scott Adams is a card. He tells us not to focus on goals. What do we focus on? How do we achieve? But now I know you have to create a system. You have to prepare. You have to conquer your enemies. Divide. Conquer. Multiply. Add. Subtract. Quantify.

26A – Celebrating Failure

1. This semester I have failed harder than I have ever before. In honor of the great Kobe Bryant, I have been determined to make the classic "Kobe" shot of trash into my kitchen garbage can every day on the first try. Unfortunately (due to human error, gravity, and corona virus) I have failed greatly on this mission. In fact, on nearly all attempts except for the very last one, I have missed, sending my garbage tumbling onto the floor, leaving great heaping trails of the thickest lasagna this side of the Mississippi to clump in a decimated pile on the cold and barren tile floor.

2. From this tremendously unfortunate circumstance, I have learned perseverance and determination that has culminated to ultimately aid in my quest to become a leader and a positive character in my community. I have triumphed.

3. Failure...is easy. Success...is difficult. I now know that through my trials and tribulations we will overcome. I have handled failure in every way conceivable until there was no other possible means of failure except for success. This class has changed my perspective on failure. I am more likely to take that risk that I was hesitant to take a few months ago. The only way I know how to fail is by succeeding.

25A- What's Next?

Existing Market

1. Continuing with my product I will develop its application in its its entirety.

2. Interview 1: Spoke on perfecting the incentivization aspect of my service.

Interview 2: Spoke about using my current network to test out my service.

Interview 3: Provided great insight into the laundry industry and how my service may have stringent opposite from this evil conglomerate.

3. I plan on having a mass marketing campaign to local universities and its students. This will include Instagram, Turlington Tabling, Turlington Flyers, and Turlington  Dissapointment. Subsequently I will expand to other states and other universities until I have conquered the entire world under one rule.

New Market: 

1. The new market that I have found is in family homes in order to expand the business to a more personal level.

2. This would be more successful with a highly advanced and creative marketing campaign to spread awareness and garner support.

3. The two interviews that I held explained that my product would be successful if I did indeed market with comedic overtones and longstanding silences.

4.      I learned that this new market provides many opportunities. I was extremely surprised by this. I am still in shock. All of my assumptions were correct. I have made it.
     The new market is much better than the old one. This one is newer. It also has many more people than just University students so I can expand as far as the eyes can see. I can expand as far the Internet, and the Internet is one of the biggest, most inconceivable things there is. Also on the attractability scale this is hot. Scalding. Hot. Scalding hot.
 

24A- Venture Concept No. 1

OPPORTUNITY

     The product that I am offering with this venture is an application service that provides a more efficient way to save customers time when doing laundry duties around campus. With my product, people will be able to have a productive way to perform their laundry duties through incentivization tactics of offering a point based system for use that users accrue and eventually use for free laundry. This also include status updates to laundry cycles as well as any errors. The forces changing this opportunity are the laundry vendors and the institutions like universities for which they are held. Customers are satisfying this need currently with stopwatch applications on mobile devices. They are loyal to their product yet can be enticed with a better, more efficient product. This opportunity is potentially massive if properly capitalized on. This window of opportunity will be open for another 5 years until all laundry machines are integrated with more advanced software.


INNOVATION
     
     My application service will give users the critical power of being able to check the status of laundry on university campuses and potentially worldwide. Not only this, but there will a point-based system that incentivizes uses by the user. In this fashion, using the product will pay for itself and save customers the most valuable asset, time. I plan to offer the application on a free basis with a premium of $5 a month to use.


VENTURE CONCEPT
     
     The opportunity that I have focused on is the unfortunate byproduct of using university laundry machines for which there is no advanced system in place to alert a user of its laundry status. My service will save the user time and subsequently money with its incentivization aspect. The users will switch to this product because of this. Virility of the product will ensure that it becomes a paramount aspect of student culture. There appear to be no competitors in sight, with the only weakness being gatekeepers. Price points are fairly reasonable and customer experience will vary depending on laundry usage. I would organize this business by having it backed by vendors. A maintenance and marketing crew will be needed to ensure success.

THREE MINOR ELEMENTS

     The most important resource of the service will be its accessibility and marketability to college students. With my experience as a college student, I know my customer well. Also the product's novelty makes it hard to compete with. The next opportunity with my innovation will be its expansion to all laundry machines nationwide. Current customers will receive more benefits until its practically your job. In five years I want this venture to be a global pandemic level organization. I want to be all powerful. I want to rule the world. This is aligned with my vision since my conception.

 

23 A - Your Venture's Unfair Advantage

Resources:


1. Potential Investors: Family
2. Access to University Officials
3. Access to Students
4. Connection to Bed Bath and Beyond Manager
5. Marketing Background
6. Partners willing to customize application
7. Creativity
8. Communication Skills
9. Experience in Leadership
10. Market Flexibility

VRIN Analysis:

• Potential Investors: Family 
•  Value: Very valuable. Supports product's invention.
• Rare: Not Rare. Many different potential investors.
• Inimitable: Copied easily.
• Non-Substitutable: Other investors possible.
• Access to University Officials
• Value: High value. Gives contacts to other schools.
• Rare:Not rare. Many school officials, most offices open to the public.
• Inimitable: Easily copied.
• Non-Substitutable: There are other markets one is able to access.
• Access to Students
• Value: High. Networking and target customer.
• Rare:Not rare. Many new students every semester.
• Inimitable: Very inimitable.
• Non-Substitutable: Many students.
• Connection To B, B & B Manager
• Value:Somewhat valuable. Offers potential networking opportunities.
• Rare: Somewhat rare. Not everyone knows managers at these institutions but contact is always possible.
• Inimitable: Not very.
• Non-Substitutable: Not at all. Many different laundry machine vendors.
• Marketing Background
• Value: Useful for business dealings and overall comprehension.
• Rare:Not rare. Many people have marketing backgrounds.
• Inimitable. Not very inimitable.
• Non-Substitutable: Should be learned by all.
• Willing Partners for Application Customization
• Value: Very valuable. Useful for execution and maintenance.
• Rare:Very rare. Specifically selected people.
• Inimitable: Very inimitable. Specific team of people.
• Non-Substitutable: Not very substitutable.
• Creativity
• Value: Can be applied in all areas.
• Rare: Not extremely rare but not in everyone.
• Inimitable: Inimitable to the person.
• Non-Substitutable: Cannot be substituted.
• Communication Skills
• Value: Can be applied in all areas.
• Rare:Not extremely rare but not in everyone.
• Inimitable:Inimitable to the person.
• Non-Substitutable: Cannot be substituted but can be compensated for.
• Leadership Experience
• Value: Can be applied in all areas.
• Rare:Not extremely rare but not in everyone.
• Inimitable: Inimitable experiences and application.
• Non-Substitutable: Can be compensated for, but would be useful to have.
• Market Flexibility 
• Value: Very high. Allows for product's survival.
• Rare: Very rare. Not all markets can transcend.
• Inimitable: Very inimitable.
• Non-Substitutable: Not substitutable. 

Top Resource: My top resource is myself because no one will get this done without me.

22A - Elevator Pitch No. 3

 https://youtu.be/qt33Wn9_7k4

The feedback that I received on my last post was phenomenal! I could not have grown so fundamentally if I had not committed to developing such as broad range of ideas as given to me by my peers. This time, I stand the whole time and attempt to make it more personal.

This was by far my favorite and most successful pitch yet. Be prepared for a masterpiece, pitches.

21A - Reading Reflection No. 2

I read "The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki. What I found to be riveting was his choice to mainly focus on the importance of social media in relation to business. This confirms my preexisting concepts about social media presence and its heavy influence on business success. In this fashion, putting all of your best assets forward will prove to be beneficial in the long run. The book truly encapsulates this concept, even going so far as to improve my overall conceptions about strategies and business concepts demonstrated through this class. A potential idea for a class-related exercise would be to have the students create a social media page and pitch said business in order to use the same strategies and practices presented in the book. This way you can surely grow you business in real time and see real-world results. Lastly, the biggest moment of clarity I had in the book was the idea that all aspects of life connect and that although social media appears to be a casual aspect of life, it also has professional application as well.

20A – Growing Your Social Capital

1: The first person I interviewed is a UF service person (John Koshank) who is familiar with the laundry machines in campus. I found this person by actively going to the dormitories and seeking out this person specifically. The favor that this person did for me was share insight into the school's laundry services free of charge. Including this person into my network allowed for me to have valuable outreach into the specific market aspects that I will eventually need to understand to grow my service.

2: The second person I interviewed works for Bed Bath and Beyond in managing as an expert market supplier, Mr. David Aldrich. I found this person by going to Bed Bath and Beyond stores near my area until one person was willing to speak with me for a moment. The favor that this person did for me was share insight into the way the supply chain system is set up in order to deliver and maintain proper laundry products also free of charge. Including this person into my network allowed for me to better understand laundry supply systems and how to better my product with more proper answers to specific questions my market may have.

3. The third person I interviewed is a Moocho application representative, Julian Rodriguez as an expert in being in the market.  I found him at the corner of Chipotle. The favor that this person did for me was share insight into the service application industry in exchange for me using his application. Including this person into my network allowed for me to be more prepared in my marketing approach for future networking events.

Reflection: This experience shaped my ability to participate in future networking events for the better in that I now understand varying aspects of the industry that I had not before. This was different from my past networking experiences because I have a specific goal in attempting to grow my network.

19A – Idea Napkin No. 2

1) My name is Brandon Gin and I am a fourth year telecommunication: production major. My skills include leadership, efficiency, and creativity. I also come with a number of experiences that include four various part-time positions such as a server, bus boy, student assistant, and customer service representative. With these facets in place, I have aspirations of becoming a writer for a television show, more specifically something in animation. I see this business as a possible venture that I may decide to pursue if I have enough capital to commit to this entrepreneurial endeavor.

2) The service that I am offering is a more efficient way to save customers time when doing laundry duties around campus. With my product, people will be able to have a productive way to perform their laundry duties through incentive tactics of offering a point based system for use that users accrue and eventually use for free laundry. This also include status updates to laundry cycles as well as any errors.

3) I am offering this to university students, however there is potential for expansion to other users worldwide. All of these customers share the common trait of owning clothes.

4) This product is valuable as your time is valuable. By purchasing my service, users will be able to more efficiently control this seemingly chaotic and inconsistent aspect of their lives so that they may better put forth their efforts into more productive aspects of life.

5) What sets me apart from all others is a novel product under a creative format that gives back to its users.

I believe that my business concept is solid. I firmly stand with my product as it is mutually beneficial to users as it is for business. Not only this, but I believe that it will soon be a paramount feature for all laundry-users. Because of this large demographic, I can see this product gaining power and eventually becoming commonplace. With this, I find that my product is strong and does not hold any weak aspects.

Feedback Memo: With the overall positive reception I have received for my last napkin idea, I decided that perhaps it would be best to keep a majority of the information and remove a few grammatical inconsistencies! I also took off a few sentences that felt unnecessary. I am now ready and more certain with my concept and the success that that will bring about!

17A – Elevator Pitch No. 2

Video: https://www.youtube.com/watch?v=3B53flIcsrU

Reflection: The feedback from my last video was astronomically profound! I thoroughly enjoyed reading all of the little notes made and critiques, but especially all of the wonderful positivity I received. It definitely bolstered my confidence! I was surprised the most by the pure admiration for my stage presence. Clarity, and conciseness was surely critiques that I took to heart this time around.

As far as changes go, I attempted to be more of a dynamic presence. I also attempted to be more clear and consistent with my message. This was a challenge, but I believe that I rose to the occasion!

18A - Create a Custom Avatar

My avatar depicts the ideal customer for my service. He is a low maintenance, academically hard working, but overall lazy college student who wishes to efficiently manage his time. His hobbies include going to midtown, going to downtown, and white water rafting. He drives a black 2014 Chevy Cruze. In his free time he prefers to watch South Park over Lego Ninjago if he has the choice. Children are not his favorite. He doesn't know why, but people can take a few guesses. His favorite books are War and Peace, and the Art of War. Politically he is ambiguous, but he claims he would not vote for Trump when he is around his liberal friends. Although he is only 20, he feels more in touch with 80 year olds. He is cool, but sometimes he is not.

I really loved creating this avatar because he and I are nearly identical. As a  college student with the same car I feel that we already have a fairly solid ground base. From there, I plan on expanding those commonalities until I am the avatar. This is especially important to understand the mind of my customer. The customer is always right.

15A: Figuring Out Buyer Behavior No. 2

For my interviews I chose again a current student as well as two recent graduates that live off campus.The interviews proved that price was the largest factor in determining whether or not to purchase the product. Quality is also important, yet can be less important depending on price. The purchase will most likely be made electronically. The righteousness of the product is largely determined by the cost in consideration to the effectiveness of the product. If the product is not costly and remains effective then it will certainly be a good idea in the eyes of the customer. A bad purchase will have a high price and/or low return on investment.

Conclusion: All three interviewees, though different in backgrounds, gave relatively similar answers. The second interviewee was unique in that she believed that a well-made product will also be one that gives the appears of the being the highest quality, not necessarily the most effective. With this, I believe that a more user-friendly look is the way to go with this service. With this, I do not believe that there will be an issue as the price of the service should be relatively low, but I will certainly consider constructing a more appealing product to further reach the target audience.

16A: What's Your Secret Sauce

Five Human Capital Traits:

1. Heart: I believe that I have a compassionate and understanding heart.
2. Open-Mindedness: I believe that I can be very understanding and open minded to a myriad of perspectives. I get that I do not get certain things.
3. Artistic: I am very creative and am able to sketch cartoons and people as well as graphic design.
4. Humor: I pride myself in bringing humor to the world, especially when I'm with good friends.
5. Philosophical: I find that I tend to be very philosophical about life and take great heed to the wisdom of others and apply that knowledge to my life and subsequently give that back to those that need it.

Interview 1: My mother believes that I am the smartest person she knows, not unlike that of my Uncle. She also believes that I am extremely creative and funny and that I have a bright future ahead of me.

Assessment: I find this to mainly be true. At times I can be uncertain as to my intelligence as I make many mistakes and can be very forgetful, but I like the positive outlook.

Interview 2: My father believes that I am very artistic and intelligent. He feels very proud of me and believes that I will be more successful than he has been.

Assessment: Again, wary of the intelligence aspect. As far as success goes, I  believe that that is defined by the individual. To me, he has it all: a good family and a good time go a long way.

Interview 3: My sister believes that I am the smartest person she knows and can be very wise for my age. According to her I provide good advice.

Assessment: I truly appreciate the intelligence aspect and at times I do feel that I may think like an "old soul". As far as advice goes, as long as she takes something out of my past experiences and allows for those anecdotes to help her, I am grateful.

Interview 4: My brother believes that I am a strong leader and am good at finding a middle ground.

Assessment: I also take pride in attempting to be a good role model for my siblings. In regard to finding a middle ground, I always say compromise is key.

Interview 5: My Uncle believes that I have natural talent in art and writing.

Assessment: Coming from my Uncle that means a tremendous deal as he is a producer in New York. Hopefully these skills can be translated to the workforce and can allow for me to use my creativity productively.

Reflection: All 5 of my interviews were over the phone and my recording was not working so I have simply transcribed the gist of the interviews. I have found that while I may not have always had a positive self-esteem, I have come to believe in all the attributes that they believe me to retain. Thus, they are correct and I would not make any corrections to my list.

14A: Halfway Reflection

1) The behaviors that I have used to keep up with the requirements of this course would have to be time management, organization and consistency. By far, time management (especially in relation to other obligations) has allowed for me to keep a consistent schedule and ensure that my assignments are completed on time. Organization has allowed for me to understand how to efficiently execute assignment completion. Lastly, consistency has ensured that I always producing quality content on a regular basis.

2) The interviews for this course certainly can be disheartening if you were to either receive poor feedback or if your time management makes it difficult to find subjects. Regardless, persistence and sheer willpower allow for you to pull through. Because of this, I have certainly developed a rather tenacious attitude. The experience that most contributed to this was the consistency of assignments. Had it not been for the presence of weekly assignments that are similar in structure, I would not be as consistent with my work.

3) Three skills that I would offer: 1. Work ahead of schedule to ensure that all is completed, which allows you enough time to complete more arduous assignments. 2. Take effective notes so that cupcakes and assignments correlate and make sense. 3. Work to produce quality content.

13A: Reading Reflection No. 1

1) The book that I have chosen for this report is The Wright Brothers by David McCullough. Perhaps the most surprising aspect of the Wright brothers' story is the sheer implausibility of their venture in comparison to their history. These men were not college educated and was not high status in regard to their family's monetary wealth. Among their many admirable traits is their passion and dedication to their experiment. Despite the many flight tests conducted and the substantial failures that they endured, the brothers continued to pursue this goal until their dream became reality. A rather lesser admirable quality that they possess is their lack of inclusion of their sister in the effort. Rather than the Wright Brothers, it should be the Wright Siblings or the Wright Family. This is due to the sister being a tremendous aid on their journey to creating flight. Regardless, these entrepreneurs faced adversity and failure numerous times. In these numerous times they had plenty of reason to give up their endeavor to pursue something more tangible. Despite this, they pursued on until flight became a paramount aspect of human culture.

2) A large competency that these men displayed was their dedication. Regardless of the huge feat they were tasked with accomplishing, they remained dedication to this passion. Eventually, the dedication turned a passion project into a fully-functioning worldwide system of flight, allowing for new sciences, travel, socialization as a benefit to all of humanity.

3) A confusing aspect of the book was the variation in emotions experienced by the brothers. These driven people remained almost stoic in their creation process, however the author allowed for life to be breathed into their persons as he gave new interpretations to previous conceptions.

4) Two questions that I would pose to these entrepreneurs is: "How were you so certain that the project would end up working?" and "Did you consider what other opportunities you would be forgoing by pursuing their endeavor?"

5) I believe that the entrepreneurs' opinions of hard work is that it is a necessity to turn dreams into reality. I too share this opinion, although at times I seem to lack motivation.

12A - Figuring Out Buyer Behavior No. 1

1. The segment that I have chosen are people who live either on campus or near campus as they are within the targeted demographic as well as are the most likely candidates to purchase such as product.

2. The first interview that I conducted proved to be unique in that this person who lives in a fraternity house, while having his own laundry system, decided to export his clothes to a dry cleaning service. Because of his parent's well-to-do financial state, he decided that he forgoes cleaning his clothes himself and instead deliberately chooses to dry clean his clothes. Because of this insight, I have found that there is unforeseen competition with services that pick up and deliver laundry. Perhaps this will extend the venture rather than hinder it. This service would not necessarily benefit him directly, but if added to the dry cleaning service, it may become an additional feature.

3. In the next interview I chose a student who lived in an off-campus house. At this location, these students did not pay for their laundry so incentivized use would not work, however this did pose an interesting alternate route when it comes to laundry facilities in the area as they use a payment system for their services. Despite this, the off-campus house retained interesting features such as an outdoor laundry room and led me to speculate that perhaps there may be glitches in the system when in contact with environmental forces. Although those at this house may use the product, they worry about how these external factors would effect it.

4. The third interview comes from another student who lives off campus who simply does not do laundry for long periods of time. This person simply does not see the value in the product as he does not consistently perform laundry duties. Although this may be an issue for my product, I find that this is much more of a personal issue of hygiene so I feel that perhaps with a stronger marketing push, disenfranchised users such as this one would conform to my service's efforts.

Although some of these interviews opened my eyes to new markets and users, I have also found that there is a lot more potential for my product's future success. If not for conducting these interviews, people at the margins may not be able to be reached as easily as I would have hoped. Thus, my product may extend its reach in a number of various ways in the future.

11A – Idea Napkin No. 1

1) My name is Brandon Gin and I am a fourth year telecommunication: production major. My skills include leadership, efficiency, and creativity. I also come with a number of experiences that include four various part-time positions such as a server, bus boy, student assistant, and customer service representative. With these facets in place, I have aspirations of becoming a writer for a television show, more specifically something in animation. I see this business as a possible venture that I may decide to pursue if I have enough capital to commit to this entrepreneurial endeavor.

2) The service that I am offering is a more efficient way to save customers time when doing laundry duties around campus. With my product, people will be able to have a productive way to perform their laundry duties through incentivization tactics of offering a point based system for use that users accrue and eventually use for free laundry. This also include status updates to laundry cycles as well as any errors.

3) I am offering this to university students, however there is potential for expansion to other users worldwide. All of these customers share the common trait of owning clothes.

4) This product is valuable as your time is valuable. By purchasing my service, users will be able to more efficiently control this seemingly chaotic and inconsistent aspect of their lives so that they may better put forth their efforts into more productive aspects of life.

5) What sets me apart from all others is a novel product under a creative format that gives back to its users.

I believe that my business concept is solid. I firmly stand with my product as it is mutually beneficial to users as it is for business. Not only this, but I believe that it will soon be a paramount feature for all laundry-users. Because of this large demographic, I can see this product gaining power and eventually becoming commonplace. With this, I find that my product is strong and does not hold any weak aspects.